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Diploma 1 In Business Administration Human And Public Relations Past Paper Question Paper

Diploma 1 In Business Administration Human And Public Relations Past Paper

Course:Diploma In Business Administration

Institution: Machakos University question papers

Exam Year:2010

Instructions
Answer all questions

1.(a) Explain six qualities that a Public Relations Consultant must possess to be efficient in his assignments.(12 Marks)
(b) Explain four advantages of having an in-house Public Relations function.(8 Marks)

2.(a)Explain five responsibilities of a Public Relations Officer (10 Marks)
(b) Explain five dangers associated with failure to define publics prior to implementation of a Public Relations program. (10 Marks)

3.Discuss the methods you would use to appreciate the image held against Toyota East Africa Limited after recall of a number of its models in the European markets. (20 Marks)

4.(a) Given Toyota's case as cited in question (3) above explain five codes of professionals conducts that should guide the company's Public Relations Officer while handling the matter.(10 Marks)
(b)Explain the importance of having code of conduct.(10 Marks)

5.(a) Explain five media that the Public Relations Officer could use to reach the affected publics (Refer to question (3)) (10 Marks)
(b) Explain five advantages of print media.(10 Marks)

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