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Introduction To Business Strategy(Saturday) Question Paper

Introduction To Business Strategy(Saturday)

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2011

1
UNIVERSITY EXAMINATIONS: 2010/2011
SECOND YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
CAM 202: INTRODUCTION TO BUSINESS STRATEGY(SATURDAY)
DATE: AUGUST 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
Question One
a) Organizational culture, like any culture, is so interwoven like a web that when one aspect is
touched, this affects others. Describe five elements of Organisational Cultural Web. (10 Marks)
b) When formulating and managing strategy, strategy is viewed through different perspectives. Outline
the Experience Perspective highlighting the aspects that influence this perspective. (10 Marks)
c) It is generally stated that strategy should suit organizational structure. Describe the following
organizational structures giving two advantages and disadvantages of each
i) The Multidivisional Structure. (5 Marks)
ii) The Functional Structure. (5 Marks)
Question Two
a) In the Corporate Social Responsibility debate, two perspectives have emerged. Describe the Social
Responsibility perspective. (10 Marks)
2
b) Under the Corporate Level Strategy, growth strategies are important. As a Strategy Manager of an
on-going company, prepare notes on the four core categories of growth strategies for your address
to the new employees of the company. (10 Marks)
Question Three
As businesses try to compete, they deploy various Competitive Tactics. Discus:
a) Timing Tactics, highlighting advantages and disadvantages (7 Marks)
b) Market Location Tactics – offensive & defensive. (8 Marks)
c) Cooperative Strategies, identifying different types. (5 Marks)
Question Four
Policies are guides to action and indicate how resources are to be allocated and how tasks assigned to
the organisation might be accomplished so that functional-level managers execute the strategy
properly. Describe:
a) Research and Development Policies (6 Marks)
b) Production – Operations Management Policies (8 Marks)
c) Marketing Policies (6 Marks)
Question Five
a) Your company has opted to outsource certain services/responsibilities. Define outsourcing and
explain why the company should go ahead with this option. (10 Marks)
b) Outline the different strategic elements/issues of strategic management in:
i) A Multinational Corporation. (5 Marks)
ii) Not-for-Profit Sector. (5 Marks)

Introduction To Business Strategy(Saturday) Question Paper

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