Get premium membership and access revision papers, questions with answers as well as video lessons.

Marketing Management Question Paper

Marketing Management

Course:Bachelor Of Science In Information Technology

Institution: Kca University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
THIRD YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE IN INFORMATION TECHNOLOGY
BIT 3202: MARKETING MANAGEMENT
DATE: APRIL 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) Differentiate between marketing mix and promotional mix (4 Marks)
b) Briefly describe the stages in the product life cycle (4 Marks)
c) Briefly describe the five stages of personal selling (10 Marks)
d) List at least six advantages of standardization (6 Marks)
e) Define the term ‘service marketing’, giving its key distinctive features (6 Marks)
QUESTION TWO
a) Marketing management is the management process that identifies, anticipates and satisfies customer requirements profitably. Discuss this statement. (10 Marks)
b) Explain the relevance of the Maslow’s hierarchy of needs to the marketing process.
(10 Marks)
QUESTION THREE
a) Discuss the six channel decisions that a marketer must make. (12 Marks)
b) Discuss two types channel intermediaries indicating their advantages and disadvantages
(8 Marks)
QUESTION FOUR
Discuss using examples the concept of market segmentation. (8 Marks)
List six challenges faced in international marketing (6 Marks)
Explain how the challenges listed in b) above may be overcome (6 Marks)
QUESTION FIVE
Briefly discuss the following terms as may be applied in marketing management
a) Price skimming
b) Product life cycle
c) Public relations
d) Customer relationship management (CRM)
e) Physical evidence (4 Marks each)

Marketing Management Question Paper

More Question Papers

Popular Exams