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Marketing Channels Question Paper

Marketing Channels

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2011

UNIVERSITY EXAMINATIONS: 2010/2011
FIRST YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
CAM 103 MARKETING CHANNELS
DATE: DECEMBER2011 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One and Any Other Two Questions
Question One
Designing a market Channel system requires analyzing customer needs,establishing channel
objectives and identifying and evaluating major channel alternatives .
a) Describe five service output that marketing channels produce to meet the needs of the
customer. (10 Marks)
b) What objectives would a marketer establish or consider when designing a market channel
(5 Mark)
c) Describe the three elements that a marketer would use to describe the Channel alternatives
(9 Marks)
d) Explain the criteria against which the marketing Channel alternatives needs to be
Evaluated. (6 Marks)
Question Two
Most producers do not sell their goods directly to the final consumer.between them stands a set of intermediaries performing a variety of Functions.
a) Describe three classifications of these intermediaries stating examples of Each .
b) Explain the channel flows and channel members functions (11 Marks)
Question Three
a) Describe three markeing channel systems and Explain the benefits companies can gain by
adding more channels.
b) Explain four Causes of Channel Conflict.
Question Four
Explain why manufacturers do not sell directly to Retailers and final Consumers and opt to use wholesalers. How would Industrial distributors strengthen their relationship with manufacturers
(20 Marks)
Question Five
Examine the Retail Marketing Decisions in the following areasi.
Target market,
ii. Product Assortment
iii. Prices
iv. Procument, and
v. Services.

Marketing Channels Question Paper

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