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Cam 301 International Marketing Question Paper

Cam 301 International Marketing

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2011

UNIVERSITY EXAMINATIONS: 2011/2012
YEAR 3 EXAMINATION FOR THE BACHELOR OF COMMERCE
CAM 301 INTERNATIONAL MARKETING
DATE: APRIL 2012 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One and Any other Two Questions
QUESTION ONE
a) International marketing can only be effective if thorough analysis of the environment is done.
Justify this statement. (10Marks)
b) Explain the decisions that a company intending to get involved in international marketing should
make. (10Marks)
c) Assuming you head a section that has been given the responsibility of promoting the company
product in an identified international market, explain the strategies you are likely to apply in
ensuring successful entry. (10Marks)
QUESTION TWO
a) Discuss the drivers of a company’s involvement in international marketing. (10Marks)
b) The management of a company has appointed a team to design a product for one of the international
markets it intends to approach, explain the factors that the team would take into account in making
the product design decision. (10Marks)
QUESTION THREE
a) Explain five difficulties a marketer may face in determining prices in an international market.
(10Marks)
b) Dumping according to the industrialist has greatly affected the performance of industries in kenya,
particularly after the government liberalized the market. Support this statement. (10Marks)
2
QUESTION FOUR
a) Middlemen play a major role in successful international marketing. Justify this claim. (10Marks)
b) Highlight the difficulties international marketers experience in marketing services (10Marks)
QUESTION FIVE
a) Discuss the issues that the management of international marketing should take into consideration
when using advertising to promote products. (10Marks)
b) Trading blocks limit success of countries in international markets. Explain why this case is true with
developing countries (10Marks)

Cam 301 International Marketing Question Paper

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