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Cam 301 International Marketing Question Paper

Cam 301 International Marketing

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2011

UNIVERSITY EXAMINATIONS: 2011/2012
YEAR 3 EXAMINATION FOR THE BACHELOR OF COMMERCE
CAM 301 INTERNATIONAL MARKETING (Saturday)
DATE: APRIL 2012 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One and Any other Two Questions
QUESTION ONE
a) International marketing orientation is the attitude that a firm has towards the international market.
Describe the four international orientations that exist. [10 Marks]
b) Pepeta Enterprises Ltd requiressome market information and has approached you for advice.
Identify and describe four sources you would advise Pepeta to explore. [10 Marks]
c) Countries world over are grouping to form economic blocks. Outline the different degrees of such
economic cooperation. [10 Marks
QUESTION TWO
a) As an international Marketer, you are subjected to various cultures. Contrast Low Context Culture
with High Context Culture. [10 Marks]
b) As part of the marketing planning, outline the factors that influence Marketing Budgets.
[10 Marks]
2
QUESTION THREE
a) i. Describe the characteristics of a Global Marketing Audit. [4 Marks]
ii. Outline two formal control methods. [6 Marks]
b) i. Briefly outline the history of the International Law. [4 Marks]
ii. Identify and describe the types of economic systems that exist. [6 Marks]
QUESTION FOUR
a) One of the factors that affect the rate of adoption of an innovation is the characteristics of the
innovation itself. Describe five of its characteristics. [10 Marks]
b) Describe the relevant business issues a company should centre of before deciding which countries
to operate in. [10 Marks]
QUESTION FIVE
Outline the factors to consider in making a decision to set up a manufacturing operation in a foreign
country. [20 Marks]

Cam 301 International Marketing Question Paper

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