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Introduction To Business Strategy Question Paper

Introduction To Business Strategy

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR STAGE 2 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 202: INTRODUCTION TO BUSINESS STRATEGY
DATE: APRIL 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any other TWO Questions
QUESTION ONE
a) By use of examples, distinguish between the following
i) Forward integration and Backward integration
ii) Concentric and conglomerate diversification
iii) Vertical integration and Horizontal growth [ 9 Marks]
b) Identify any THREE components of the corporate level strategy. [ 3 Marks]
c) Enumerate the advantages and disadvantages of being a ‘first-mover’ into the market.
[8 Marks]
d) With the aid of a diagram discuss the following organizational structures stating the
advantages and disadvantages of each.
i) Functional Structures
ii) Multidivisional Structures. [ 10 Marks]
QUESTION TWO
a) Strategic management is that set of decisions and actions which leads to the development of
an effective strategy or strategies to help achieve corporate objectives. Elucidate the
components of a strategic management decision.
[8 Marks]
b) Define social responsibility and discuss any two perspectives to social responsibility
[ 12 Marks]
QUESTION THREE
a) You have just been appointed as the receivership manager of Nambale textiles ltd. Discuss the
retrenchment strategies you may employ. [8 Marks]
b) Portfolio matrix models can be useful in reexamining a company's present portfolio. Briefly
discuss the strategy implications of each classification of SBU’S under the BCG growth share
matrix Model. [ 12 Marks]
QUESTION FOUR
a) Handy characterized culture in terms of the relationship between the organization and
individuals and also the importance of power and hierarchy. Highlight any FOUR cultures as
categorized by Handy. [8 Marks]
b) Corporate Strategy comprises the overall strategy elements for the corporation as a whole, the
grand strategy, if you please. Describe four initiatives involved in formulation of corporate
strategy. [ 12 Marks]
QUESTION FIVE
a) Competitive strategy is about being different. It means deliberately choosing to perform
activities differently or to perform different activities than rivals to deliver a unique mix of
value. (Michael E. Porter). Highlight porters FOUR generic competitive strategies.
[ 12 Marks]
b) By using examples, explain any FOUR types of strategic alliances. [ 8 Marks]

Introduction To Business Strategy Question Paper

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