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Introduction To Business Strategy Question Paper

Introduction To Business Strategy

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2009

UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR STAGE 2 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 202: INTRODUCTION TO BUSINESS STRATEGY (DAY&EVENING)
DATE: DECEMBER 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer ONE and Any other TWO Questions
QUESTION ONE
a) Strategy formulation is the process of determining appropriate courses of action for achieving
organizational objectives and thereby accomplishing organizational purpose. Highlight the
levels of strategy formulation. [6 Marks]
b) Two categories of competitive tactics are those dealing with timing (when to enter a market) and market location (where and how to enter and/or defend). Give a brief account of the timing and offensive market location tactics. [14 Marks]
c) The culture of an organization consists of three layers. With the aid of examples discuss each of
these layers. [6 Marks]
d) Miles and Snow, categorized organization into two basic types on the basis of how they behave
strategically. Briefly describe each classification. [4 Marks]
QUESTION TWO
a) You have just been appointed as the Receiver Manager of Nambale Textiles Ltd. Discuss the retrenchment strategies you may employ. [8 Marks]
b) Portfolio matrix models can be useful in reexamining a company's present portfolio. Briefly discuss two commonly used portfolio models. [ 12 Marks]
QUESTION THREE
a) The essence of strategy lies in creating tomorrow's competitive advantages faster than
competitors mimic the ones you possess today. Give a detailed account of porter’s four generic
strategies. [12 Marks]
b) Elaborate on any THREE ways of characterizing culture. [8 Marks]
QUESTION FOUR
a) In the real world, strategic management takes place in different contexts. Elucidate the
uniqueness of strategic management decisions in the following contexts;
i) Small business context
ii) Multinational Corporation
iii) Professional Service Organizations
iv) Not-For-Profit Organizations [ 12Marks]
b) Give the assumptions underpinning a design approach to strategy development. [8 Marks]
QUESTION FIVE
a) Define the term ‘Organization structure’ [ 2 Marks]
b) Identify and discuss at least FOUR types of Organization structures [ 10Marks]
c) State two advantages for each structure identified in ‘b’ above. [ 8 Marks]

Introduction To Business Strategy Question Paper

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