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Public Relations Question Paper

Public Relations

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2011

UNIVERSITY EXAMINATIONS: 2010/2011
SECOND YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
CAM 207 PUBLIC RELATIONS
DATE: DECEMBER 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One and Any Other Two Questions
Question one
a. Discuss the main principles of good press relations (12 Marks)
b. Identify and describe five fundamental methods used in monitoring public opinion (10 Marks)
c. Briefly discuss the following phases in planning public relations programmes
i. Appreciation of the situation
ii. Definition of publics
iii. Selection of media and techniques
iv. Planning of a budget
(8 Marks)
Question two
a) The 2010 Gulf of Mexico oil spill was a crisis for BP, and both its reputation and profitability
have been seriously damaged. In the light of this, and similar events, discuss the how public
relations manager for BP should have communicated the crisis to the public
(12 Marks)
b) When communication to a diverse public, it is important to understand differences between
publics. In this context, identify four different types of publics and discuss information needs
each of them public (8 Marks)
Question Three
a. Write brief notes on the following public relations images (12 Marks)
b. Discuss the main steps involved in Planning of a corporate image campaign (8 Marks)
Question Four
a. Discuss the three phases in the evolution of public relations (12 Marks)
b. Identify and briefly discuss the types of public relations research (8 Marks)
Question five
a. Discuss the main reason why organization gives financial support for worthy subjects, causes and individuals (sponsorships)
(8 Marks)
b. Discuss the impact of public relations to the society (12 Marks)

Public Relations Question Paper

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