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Strategic Management Question Paper

Strategic Management

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR STAGE 2 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 204: STRATEGIC MANAGEMENT
DATE: APRIL 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any other TWO Questions
QUESTION ONE
A leading retail superMarket has tasked you with the responsibility of developing its five year
strategic expansion plan. What is likely to be the impact of the following stakeholders on the strategic
decision you are going to recommend?
a) Shareholders [7.5 Marks]
b) Customers [7.5 Marks]
c) Competitors [7.5 Marks]
d) Suppliers [7.5 Marks]
QUESTION TWO
a) Discuss the distinguishing features of a strategy? [10 Marks]
b) Why would it be necessary for an upcoming institution of higher education like KCA
University conduct a SWOT analysis? [10 Marks]
2
QUESTION THREE
Discuss the distinguishing factors between a strategic plan and an operational plan? [20 Marks]
QUESTION FOUR
Outline and briefly discuss the importance of: Mission Statement, Vision Statement Organisational
Goals and Strategic Objectives in shaping an organisation’s strategic direction. [20 Marks]
QUESTION FIVE
(a) What do you understand by the term international strategic management? [4 Marks]
(b) Outline and briefly discuss the key factors that are likely to impact on the success of companies
with an international strategic management portfolio. [16 Marks]

Strategic Management Question Paper

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