Strategic Management Question Paper

Strategic Management

Course:Bachelor Of Science In Entrepreneurship Studies

Institution: Moi University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR EXAMINATION
STRATEGIC MANAGEMENT
DATE: APRIL 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any other TWO Questions
QUESTION ONE
a) Describe strategic management and indicate the stages of evolution of strategic planning
highlighting the key elements of each stage. State the benefits of planning. (15 Marks)
b) Strategy formulation, implementation and evaluation activities occur at three hierarchical levels
in large organizations. Clearly explain key responsibilities and characteristics of each level.
( 10 Marks)
c) Describe the Boston Consulting Group growth share matrix indicating the various components
and indicate with local examples how this is used as a model of strategic choice. (5 Marks)
QUESTION TWO
Value chain analysis can be used as a framework to help an organization identify its strengths and weaknesses thereby identifying where its competitive advantage lies. Describe the key activities that make up the value chain. (20 Marks)
QUESTION THREE
Several models are used by many organizations as an important element in their strategy formulation
and especially for their strengths and weaknesses. One such model is Porters Five forces model. With
local examples describe the five forces . (20 Marks)
QUESTION FOUR
List and discuss ten factors that may be the cause of failure to implement successfully stated strategies
in an organization. (20 Marks)
QUESTION FIVE
Japanese companies both in and out of Japan become more successful than their competitors the world over. What attributes give the Japanese such competitive advantage? (20 Marks)

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