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Cam 207 Public Relations Question Paper

Cam 207 Public Relations

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2011

UNIVERSITY EXAMINATIONS: 2011/2012
YEAR 1 EXAMINATION FOR THE BACHELOR OF COMMERCE
CAM 207 PUBLIC RELATIONS (SATURDAY)
DATE: APRIL 2012 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One and Any other Two Questions
QUESTION ONE
(a) Public relations and marketing are not synonymous, discuss (4Marks)
(b) Apart from marketing mention at least three public relations related concepts that are some time
confused as public relations rather than element of public relations (3 Marks)
(c) Give any three of organization images ( 3 Marks)
(d) Name two jobs in public relations (2 Marks)
(e) List five categories of public relation development ( 3 Marks)
(f) State the three phases of public relation research ( 4 Marks)
(g) Write three public relations planning programmes (3 Marks)
(h) Name one kind of crises (1 Mark)
(i) Explain the term ethics in relation to public relation (2 Marks)
QUESTION 2
Almost all definition of PR indicates that the PR is an interactive function concerned with interpreting
organizational policies to the public and the public interest to the organization.
(a) Using various examples, explain the role of the public relation to the organization (10 Marks)
(b) Explore the public relation models and their use in organization (10 Marks)
2
QUESTION 3
(a) Identify the second and the third phases of the development of public relation and discuss at least
five characteristics that a company each phase (10 Marks)
(b) With reference to any organization you know explain the function of each element of public
relation of communication (10 Marks)
QUESTION 4
(a) Mention and evaluate the characteristics of a good public relation plan (10 Marks)
(b) Discuss five of the PR programmes (10 Marks)
QUESTION 5
Crisis is a turning point that is likely to make drastic changes in an organization. Any organization not
prepared to deal with crisis is therefore constantly at risk
(a) Explain the four stages of crisis development (8 Marks)
(b) Draw guideline that a public relations practitioner should understand in order to handle crisis
communication situation (12 Marks)

Cam 207 Public Relations Question Paper

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