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Cuu 100 Communication Skills Question Paper

Cuu 100 Communication Skills

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2012

1
UNIVERSITY EXAMINATIONS: 2011/2012
YEAR 3 EXAMINATION FOR THE BACHELOR OF COMMERCE
CUU 100 COMMUNICATION SKILLS (SATURDAY)
DATE: APRIL 2012 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One and Any other Two Questions
QUESTION ONE (COMPULSORY)
a) ‘Communication is dynamic, continuous, irreversible, interactive and contextual.’ Explain each
of the above characteristics of communication and give an example for each. (10 marks)
b) Illustrate each of the following models of communication with a diagram and explain each from
an organization point of view
i) The linear model of communication
ii) The transactional model of communication (10 marks)
c) A year ago, the company for which you are the Marketing Director launched a new product. So
far the sales have not picked up. Explain five communication related problems that may have
contributed to poor sales. (10 marks)
QUESTION TWO
a) Write an essay beginning: Communication competency shapes our sense of self-worth and it is
necessary for our success in all spheres of life as human beings. (10 marks)
b) Explain the following types of organizational communication with relevant examples
i) External communication
ii) Downward communication
iii) Lateral communication
iv) Informal communication
v) Diagonal communication (10 marks)
2
QUESTION THREE
a) Write a circular to all staff members in your organization to emphasize on the following issues:
i) Signing in and out for work and for lunch breaks
ii) Making private telephone calls from the organization’s mobile phone
iii) Applying for annual leave
(10 marks)
b) As the public relations officer of an upcoming private university, explain five methods you
would recommend for marketing your institution. (10 marks)
QUESTION FOUR
a) You have been asked to brief a panel of interviewers on their role as they get ready to interview
new employees the following week. Write an outline that you will use for the briefing.
(10 marks)
b) You have been working in the same position for the last five years and you believe that you
should be considered for a promotion. Write a letter to your manager explaining why you should
be considered for promotion (10 marks)
QUESTION FIVE
a) Explain how the following aspects of communication can enhance and distort communication
when utilized
i) Dress
ii) Graphs
iii) Gestures
iv) Facial expressions
v) Power point presentations
(10 marks)
b) As an educated person, you have an obligation to be an effective listener who understands that
the process involves reception, attention, perception, assignment of meaning and your
response to the message. Analyse the statement with relevant examples (10 marks)

Cuu 100 Communication Skills Question Paper

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