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Cms 104 E-Commerce Question Paper

Cms 104 E-Commerce

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2012

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UNIVERSITY EXAMINATIONS: 2011/2012
YEAR 1 EXAMINATION FOR THE BACHELOR OF COMMERCE
CMS 104 E-COMMERCE (SATURDAY)
DATE: APRIL 2012 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One and Any other Two Questions
QUESTION ONE
a) Using examples explain what business models are and discuss in detail two examples (12 Marks)
b) Describe the factors a Web developer should put in place when working on a new Website
(12 Marks)
c) Explain the meaning of the following concepts and make use of relevant examples
i. Virtual Auction (3 Marks)
ii. Electronic Procurement (3 Marks)
QUESTION TWO
a) Highlight the factors a company should put into consideration regarding security before launching
a website (8 Marks)
b) Explain whether you are aware of the existence of any financial threshold at which it makes sense
to take some risk on web site security in the case above (6 Marks)
c) How would you determine that threshold? (6 Marks)
QUESTION THREE
a) The safety of a company’s site is said to be relative to the safety of the Internet as a whole. As
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such, explain whether you advocate for the government to regulate website security? If not, who
should and why? (12 Marks)
b) Discuss the relationship that exists between security and ethics in e-commerce? (8 Marks)
QUESTION FOUR
In the current business environment, the retail industry faces two major challenges that threaten its
profitability and the long-term survival prospects. These are competition and regulatory pressures.
Explain how a firm can overcome these challenges using Retail Enterprise Resource Planning.
(20 Marks)
QUESTION FIVE
a) Mention the factors you would place into consideration while integrating EDI systems with
existing information systems? (10 Marks)
b) Creative pricing is the process that is used to generate business where companies enable customers
to name the prices they are willing to pay. Enumerate the pros and cons of this technology.
( 10 Marks)

Cms 104 E-Commerce Question Paper

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