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E-Commerce Question Paper

E-Commerce

Course:Bachelor Of Science In Information Technology

Institution: Kca University question papers

Exam Year:2009

UNIVERSITY EXAMINATIONS: 2008/2009
FIRST YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE IN INFORMATION TECHNOLOGY
BIT 1303: E-COMMERCE
DATE: AUGUST 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE [30 MARKS] (COMPULSORY)
a) What is electronic commerce? [2 Marks]
b) Describe three activities that form part of e-commerce customer service after a sale. [3 Marks]
c) Differentiate between e-commerce and e-business. [4 Marks]
d) The usability of the website interface determines how long a customer is likely to stay on your
website and eventually make a sale. Explain the usability factors that you would take into
consideration when designing an e-commerce website. [5 Marks]
e) Describe the EDI protocol, clearly explaining its components. [4 Marks]
f) Explain three ways in which e-commerce is different from traditional commerce. [6 Marks]
g) E-commerce has witnessed a rapid growth in the global market. Explain how e-commerce has
impacted on the following, giving an appropriate example from the Kenyan context [6 Marks]
i. Banking
ii. Stock trading
iii. Tour and travel
2
QUESTION TWO [20 MARKS]
a) Explain any four challenges that an organization may have to deal with internally relating to the
adoption of e-commerce and four external driving factors which lead to e-commerce adoption
[8 Marks]
b) Explain the following types of e-commerce transaction models giving an example of each.
[10 Marks]
i) B2C
ii) B2B
iii) B2G
iv) C2C
v) P2P
c) Explain the use of a firewall within an organization in relation to e-commerce applications.
[2 Marks]
QUESTION THREE [20 MARKS]
a) Give two importance’s of an e-commerce business plan? [2 Marks]
b) Think up of an e-commerce business that you would like to start in the near future. Write its plan
following the given format below. [10 Marks]
i. Cover Sheet.
ii. Executive Summary -
What type of business is it?
What is your product or service?
State your company''s goals.
iii. State your company''s objectives.
iv. What is your business history?
v. Mission Statement
vi. Marketing Plan
vii. How will your company differ from your competitors?
viii. Who are your customers?
ix. Who is your market?
3
c) Describe four components would you put into consideration when designing a well-functioning
website? [8 Marks]
QUESTION FOUR [20 MARKS]
a) Describe briefly the two e-commerce enablers [4 Marks]
b) Describe four e-payment systems [8 Marks]
c) Security is a huge challenge for e-commerce exchanges. Describe four vulnerabilities and how they
can be addressed. [8 Marks]
QUESTION FIVE [20 MARKS]
a) Explain four characteristics of a successful e-payment method [8 Marks]
b) Explain any four components of e-market places [8 Marks]
c) Describe the following terms as used in e-commerce [4 Marks]
i) Shopping cart
ii) EFT.
iii) Virtual mall
iv) Web server

E-Commerce Question Paper

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