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Smgt 620: Global Strategic Menagement Question Paper

Smgt 620: Global Strategic Menagement

Course:Mba

Institution: Kabarak University question papers

Exam Year:2010

KABARAK UNIVERSITY
UNIVERSITY EXAMINATIONS
2010/2011 ACADEMIC YEAR
FOR THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION
COURSE CODE: SMGT 620
COURSE TITLE: GLOBAL STRATEGIC MANAGEMENT
STREAM: MBA – S3

INSTRUCTIONS:
Answer question ONE and any other THREE questions

1. The structure that a firm uses to manage both its domestic and Foreign is extremely
important. Briefly discuss the different types of organization structures and how they
operate in the international Business under the following sub titles.

a) Purely Domestic Structure (4 marks)
b) Export Department (5 marks)
c) International Division (6 marks)

2. Discuss at least two international trade theories, highlighting the extent to which each can
explain the pattern of world trade today: (15 marks)

3. (a) What do you understand by Globalization? (3 marks)
(b) Discuss any seven proactive reasons that would induce a Juice making firm in Kenya
to globalize. (12 marks)

4. What foreign market entry and operation strategies would you recommend for the
following lines of business?

(i) Motor Cars (5 marks)
(ii) Coffee (5 marks)
(iii) University- education (5 marks)

5. Explain the following competitive strategies for global business operations, highlighting
their strengths and limitations. For each, illustrate with a multinational firm that has
successfully used the strategy.

(a) Worldwide integration strategy (8 marks)
(b) National responsiveness strategy (7 marks)

6. a) Discuss three of the following social-cultural factors in any country of your choice,
0 highlighting the inherent challenges for business and
b) Discuss the strategies that would be most appropriate for a firm in such circumstances.

a) Values and Attitudes (5 marks)
b) Aesthetics (5 marks)
c) Social organizations (5 marks)

Smgt 620: Global Strategic Menagement Question Paper

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