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Comm 231: Desk Top Publishing Question Paper

Comm 231: Desk Top Publishing

Course:Bachelor Of Arts In Communication Media

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
EXAMINATIONS FOR THE AWARD OF DEGREE OF BACHELOR OF ARTS COMMUNICATION AND MEDIA
COMM 231: DESK TOP PUBLISHING
STREAMS: TIME: 2 HOURS
DAY/DATE: WEDNESDAY 17/4/2013 11.30 AM – 1.30 PM
INSTRUCTIONS:

• Answer all questions in Section A
• Respond to four questions in all
• This is not an open book exam. Any form of cheating will lead to immediate dismissal from the exam room. The candidate will earn a failing grade.
• Write legibly.

SECTION A

1. (a) What is The Primary Optical Area in desk top publishing? [5 Marks]

(b) Explain how the Primary Optical Area applies in the balancing of a newspaper
page. [15 Marks]

2. Discuss any five techniques of increasing the overall legibility of a publication.
[15 Marks]

3. Describe, with examples, what each of the following elements of design represents: LEADING; WHITE SPACE; RULES. [15 Marks]

SECTION B

Answer only ONE question in this section

4. Discuss in detail how a designer may increase the effectiveness of photographs on the pages of a publication of your choice. You may pick from the following choices: magazine, newspaper, newsletter, brochure, flier or pamphlet. [20 Marks]

5. Explain how the target audience’s demographic profile influences the layout of the elements on individual pages of a magazine. [20 Marks]

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Comm 231: Desk Top Publishing Question Paper

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