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Mbad 661: Computing For Management Question Paper
Mbad 661: Computing For Management
Course: Master Of Business Administration
Institution: Chuka University question papers
Exam Year:2013
CHUKA
UNIVERSITY
UNIVERSITY EXAMINATIONS- EMBU
FIRST YEAR EXAMINATION FOR THE AWARD OF
MASTER OF BUSINESS ADMINISTRATION
MBAD 661: COMPUTING FOR MANAGEMENT
STREAM: MBAD Y1S1 TIME: 2 HOURS
DAY/DATE: MONDAY 12/8/2013 5.30 P.M – 8.30 P.M.
CANDIDATE’S INSTRUCTIONS
1. Answer QUESTION ONE and any other TWO questions.
2. This is a CLOSED BOOK exam. No reference materials are allowed in the exam room.
3. No mobile phone allowed in the exam room (make sure to switch it off and leave it with the invigilator if you carried one).
4. Write your answers legibly and use your time wisely
5. Time 3 hours
SECTION A – ANSWER ALL QUESTIONS IN THIS SECTION
QUESTION ONE (COMPULSORY) [30 MARKS]
a) What is computer software? Why is computer software regarded as the most important component in a computer system? [3 marks]
b) Describe business intelligence and its role in an organization. [5 marks]
c) “People are the most important resource in an organization”. In relation to this statement, discuss the following types of workers in an organization
i. Technology-literate knowledge worker [3 marks]
ii. Information-literate knowledge worker [3 marks]
d) In a database management environment, identify the key issues essential for an organization’s manager to know. [4 marks]
e) What is a competitive advantage in business? With relevant illustrations, discuss the application of the Internet in an organization in gaining a competitive advantage. [6 marks]
f) Giving examples, distinguish between horizontal application software and vertical application software. [6 marks]
SECTION B – ATTEMPT ANY TWO QUESTIONS FROM THIS SECTION
QUESTION TWO [15 MARKS]
a) Database management systems were developed to handle the difficulties of typical file-processing systems. These difficulties were a major setback in keeping organizational information in a file-processing system. Using an appropriate example, show how a database management system deals with concurrent access anomalies.
[5 marks]
b) Discuss how management information systems improve the quality of decisions made by an organization’s a management. [6 marks]
c) Write short notes on a customer relationship management software [4 marks]
QUESTION THREE [15 MARKS]
a) Using relevant examples discuss the application of Information Technology in achieving operational excellence [6 marks]
b) In order to achieve and sustain a competitive advantage, there is need to use creative steps in the use of information technology. Michael Porter proposed a Five Forces Model framework for competitive advantage. Describe this model. [6 marks]
c) With relevant illustrations, discuss the logical organization of information in a relational database [3 marks]
QUESTION FOUR [15 MARKS]
a) Discuss the importance of IT knowledge to organizations’ managers [8 marks]
b) Describe the two major e-commerce business models [4 marks]
c) Why is the ability to change prices instantaneously considered an advantage for e- commerce Web sites? [3 marks]
QUESTION FIVE [15 MARKS]
a) The Twin Sisters restaurant is seeking expert advice on automating their sales and payment department.
i) As a consultant with relevant expertise, what advice would you give the sales manager regarding input devices categories? [3 marks]
ii) How is the information gathered at a point-of-sale relevant to the senior management authority. How is this information presented to the senior management and why? [3 marks]
iii) Give appropriate advice to the sales manager with regard to losing crucial information on the computer they are using to capture sales. [3 marks]
b) The Internet is used for a wide variety of tasks. Connection to the Internet does not guarantee connection to an organization’s intranet. Closely related to an intranet is an extranet.
i) Distinguish between an intranet and an extranet. [4 marks]
ii) In your organization’s setup, explain the resources that can be shared via a computer network. [2 marks]
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