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Tohm 341:Tours And Travel Operation Managment Question Paper

Tohm 341:Tours And Travel Operation Managment

Course:Bachelor Of Science In Ecotourism And Hospitality Management

Institution: Chuka University question papers

Exam Year:2011

INSTRUCTIONS:
- Answer all questions in Section A, and Two questions in Section B. - Cheating is not allowed. Switch off your mobile phones.
SECTION A (30 MARKS)
1. Compare and contrast the following types of tour operations:
(a) Outbound tour operator and incoming tour operator. [3 marks] (b) Tour wholesaler and operator of motor coach. [3 marks]
2. (a) Describe the challenges facing the tour manufacturing business. [4 marks]
(b) Identify the solutions to the challenges affecting ground operations business. [4 marks]
3. Describe the product concepts applicable for travel development in the following tourism circuits of Kenya.
(a) Western circuit [4 marks] (b) Northern circuit [4 marks] (c) Eastern tourism circuit [4 marks]
2
4. Highlight various survival strategies applied by airlines in their current competitive environment. [4 marks]
SECTION B (40 MARKS)
5. “Demand for travel is assuming change in its growth”. You have been approached as a Consultant to create supply which suits the changes of demand levels in a mature destination. Explain various issues that you would put into consideration. [20 marks]
6. “Industrial and International Associations will not be a future refuge for tour wholesaling and retailing business”. Discuss this statement. [20 marks]
7. Apply the knowledge of destination management to develop a plan for ground operations in Chuka area. [20 marks]
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Tohm 341:Tours And Travel Operation Managment Question Paper

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