Btm 374: Tourism Distribution Systems Question Paper

Exam Name: Btm 374: Tourism Distribution Systems 

Course: Bachelor Of Science In Hospitality And Tourism Management

Category: Kenyatta University question papers

Exam Year:2016

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2015/2016
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF SCIENCE IN HOSPITALITY AND TOURISM MANAGEMENT
BTM 374: TOURISM DISTRIBUTION SYSTEMS
DATE: Tuesday 29th March 2016 TIME: 11.00a.m-1.00p.m
INSTRUCTIONS:
Answer ALL questions in section A and B and any other TWO in section C
SECTION A
Question 1
a) List 5 types of data transmitted through travel computer reservation system (CRS). (5 marks)
b) List 5 examples of CRS used in the travel industry. (5 marks)
c) Briefly, discuss 5 functions of CRS in the travel world. (5 marks)
d) Briefly discuss 5 benefits of CRS to a travel industry. (5 marks)
e) Briefly describe the content of a Passenger Name Record (PNR) for it to be complete. (5 marks)
SECTION B
Question 2
Assume that you are using Amadeus in your office and you like to perform the activities described below. Write the entries in capital letters that you would input for the following activities. (10 marks)
i) Encode the city FRANKFURT
ii) Encode the airport JOMOKENYATTA
iii) Sign into Amadeus
iv) Retrieve a booking of a passenger called Mrs. PATEL
v) Ignore a transaction
vi) Display neutral availability for a flight departing on 10 May from Nairobi (NBO) to Rome (ROM)
vii) Display a neutral availability for a flight departing from Lusaka (LUN) to New York (NYC) on 13 MARCH at 2100
viii) Sell 4 seats in Economy (Y) class that are displayed on line 2 of the display
ix) Input the name of a passenger by the name Michael Joseph
x) Display a fare quotation from Cairo (CAI) to London (LON) on 10 may 2013
SECTION C
3. Examine the role of GDS in daily operations of a travel agent airline. (20 marks)
4. Discuss how a travel manager can use social media in marketing their products and services. (20 marks)
5. Discuss different travel distribution channels used by travel agents, hotels and tour companies. (20 marks)
6. Discuss the role of travel agents as a distribution channel of travel and hospitality products.
(20 marks)
INVOLVEMENT IN ANY EXAMINATION IRREGULARITY SHALL LEAD TO DISCONTINUATION




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