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Cmm 413: International Business Operations And Management Question Paper

Cmm 413: International Business Operations And Management

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2011

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2011 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMM 413: INTERNATIONAL BUSINESS OPERATIONS AND MANAGEMENT
Duration 2 hrs
Instructions: Answer Question ONE and ANY other TWO questions.
Q1.
a) Discuss the forces that are leading firms to the globalization of their sourcing, production and marketing. (6 marks)
b) Explain how Ricardo’s theory of comparative advantage differs from Adam Smith’s theory of absolute advantage. (8 marks)
c) Explain the significance of culture for international business. (6 marks)
d) One of the most important features of the international trading environment is the proliferation of the trade barriers. Examine the reasons for protectionalism. (5 marks)
Q2.
a) The choice of mode for entering a foreign market is a major issue with which international businesses must wrestle. Examine the merits and drawbacks of international licensing as an entry mode. (10 marks)
b) Evaluate the special problems encountered in international marketing. (10 marks)
Q3.
a) A prominent issue in international staffing is expatriate failure, defined as the premature return of an expatriate to his home country. What are the possible reasons for such an eventuality an how can it be prevented. (10 marks)
b) Effective implementation of strategies and control of international business operations require a careful thought out organizational structure. Discuss the various determinants of structure. (10 marks)
Q4.
a) Discuss how supply, demand and political factors influence foreign direct investment. (10 marks)
b) Using Porter’s theory of national competitive advantage, discuss the government policies that Kenyan government should adopt to create a diamond of competitive advantage. (10 marks)
*END*

Cmm 413: International Business Operations And Management Question Paper

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