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Marketing Question Paper

Marketing

Course:Diploma In Business Administration

Institution: Machakos University question papers

Exam Year:2011

Machakos Technical Training Institute
EMS Department
Mid term C.A.T June 2011
Diploma in Business Administration II

Instructions
Time: 1 Hour
Answer all questions

1. (a) Define marketing mix (2 Marks)
(b)Explain four elements of marketing mix. (8 Marks)

2. Illustrate the product life cycle. (12 Marks)

3. Highlight the sources of new product ideas. (8 Marks)

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