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Marketing Question Paper

Marketing

Course:Diploma In Business Administration

Institution: Machakos University question papers

Exam Year:2011

Machakos Technical Training Institute.
Entrepreneurship and Management Studies Department
End of Term Exams
March. 2011.
2.Hours
Answer all questions
Avoid Cheating

1. (a) Explain the role played by marketing in the economic development .(10 Marks)
(b) Explain FIVE marketing philosophies. (10 Marks)

2. (a) Describe the different publics that are important to marketing environment. (10 Marks)

3 (a) Highlight on the significance of consumer behavior in marketing. (10 Marks)
(b) Explain FIVE characteristics of a social class.(10 Marks)

4. (a) Explain the psychological factors that influence consumer buying habits.(10 Marks)

5. (a) Describe the basis for market segmentation.(10 Marks)

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