Ppm Question Paper

Ppm

Course:Diploma In Marketing (Marketing)

Institution: Machakos University question papers

Exam Year:2010

End Of Term Examination
Instructions: Answer All The Questions
Time: 2 Hours

1. (a) Describe the steps in planning.(16 Marks)
(b) State four problems in planning.(4 Marks)

2. (a) Distinguish between strategic and tactical plan. (4 Marks)
(b) Highlight the hierachy of objectives in an organization.(14 Marks)
(c) Define the term objective. (2 Marks)

3. (a) Explain the benefits of M.B.O (12 Marks)
(b) Distinguish between tactical and strategic decisions. (4 Marks)
(c) Distinguish between organizational decisions and personal decisions. (4 Marks)

4. (a) Outline the process of decision making. (10 Marks)
(b) Explain five factors affecting decisions. (10 Marks)

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