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Bbm 206: Business Communication Question Paper
Bbm 206: Business Communication
Course:Bachelor Of Business Management
Institution: Masinde Muliro University Of Science And Technology question papers
Exam Year:2008
Page 1 of 3
MASINDE MULIRO UNIVERSITY OF
SCIENCE AND TECHNOLOGY
(MMUST)
UNIVERSITY EXAMINATIONS
2007/2008 ACADEMIC YEAR
SECOND YEAR SECOND SEMESTER EXAMINATION
FOR THE DEGREE
OF
BACHELOR OF BUSINESS MANAGEMENT
COURSE CODE: BBM 206
COURSE TITLE: BUSINESS COMMUNICATION
DATE: 9TH MAY 2008 TIME: 9.00 A.M.- 12.00 NOON
INSTRUCTIONS TO CANDIDATES
Answer all questions
Time allowed: 3 Hours
Page 2 of 3
1. Study the information given below and attempt the task that
follows:
- Mr Macho Marefu of Safe World Trotters Ltd to visit Mambo Mapya camp
owned by Western cultural Consortium, a tourism development center in
Kakamega.
- Letter accepting Marefu's request for visit is dated 1st March 2008.
- Macho Marefu has been preparing for the trip for several months, and
is excited about the visit.
- Unknown number of American friends to accompany Macho Marefu on the
trip.
- Macho Marefu to travel on Comfy Coach that leaves Mombasa every
Friday.
- Visit from 6th to n13th June 2008.
- Letter to Mr Manyonge copied to Mr Haraka, Secretary, Boda Safaris Ltd.
- Bull fighting and circumcision ceremonies special focus of interest during
visit.
- Mr Tumaini Manyonge holds position of Manager at Western Cultural
Consortium.
- Mr Haraka to organise transport for local tours.
- Mr Macho Marefu's position is Director of Tour Services at Safe World
Trotters Ltd.
- Mr Macho Marefu's contacts include e-mail: safeworld@rahatele.se.ke;
telephone number 254-41-42116 Mombasa, Physical location Raha Tele
House on Sea Breeze Lane.
Task: Using the Information given, assume the position of Mr Macho
Marefu and compose the most possible logical communication to
Mr Tumaini Manyonge. (25 Marks)
2. Judges at a speech competition declared Miss Sema Yote the best
speaker due to proper use of non-verbal communication. Mr Sikiza
Elewa took second position owing to certain barriers in his speech.
a) Describe factors attributed to Elewa's performance. (10 Marks)
b) Explain how Miss Sema yote's speech performance got
enhanced. (5 Marks)
3. Distinguish between the following:
i) Circular letter and memorandum
ii) Press release and memorandum
iii) Forms and questionnaires
iv) Fascimile and e-mail
v) Encoding and decoding (10 Marks)
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4. Peter Matunda, a production manager at Matamu Ltd, is to prepare
a formal report for presentation at management meeting next week.
Describe the nature of Mr Matunda's document. (10 Marks)
5. Certain Items of committee meetings are contained virtually in all
agendas. Discuss. (10 Marks)
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