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Research Methodology (Sunday) Question Paper

Research Methodology (Sunday)

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2011

1
UNIVERSITY EXAMINATIONS: 2010/2011
SECOND YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
CMS 203: RESEARCH METHODOLOGY (SUNDAY)
DATE: AUGUST 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
Question One
“An organization that trades in cell-phony was licensed to establish their operations in Kenya. The
management resolved to carry out a systematic publicity campaign of them. To do this, they carried out
a study on circulation and readership trends of various newspapers. The purpose of this study was to
assist the new company carry out its advertising campaigns in the dailies. They visited each newspaper
and interviewed their public relations officers on their circulation and readership trends as a way of
collecting data”.
Required
a) Analyse the data collection methodology for this study. (15 Marks)
b) Demonstrate with reasons, the methods you would employ to present the data obtained from such
interviews (15 Marks)
Question Two
a) The hallmarks of a research can be said to be the criteria one can use to state that a research is excellent or
genuine. Analyse the hallmarks of research. (10 Marks)
2
b) A researcher must find a research topic and formulate it into a research problem so that it becomes
susceptible to research. A research problem is some kind of difficulty that a researcher experiences in the
context of either theoretical or practical situation and wants to obtain a solution for the same. When does a
problem exist? (10 Marks)
Question Three
a) A hypothesis explains facts or phenomena as an unproven testable proposition and or tentative
supposition. It is a statement of assumptions. Explain the characteristics of a testable hypothesis
must have. (10 Marks)
b) A research design is an arrangement of conditions for the collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy in procedure. A good design is
flexible, appropriate, efficient and economical. It should minimize bias and maximize reliability of the data
collected and analysed. What considerations would you accord to such wonderful research design?
(10 Marks)
Question Four
a) With appropriate examples explain the different levels of scales of measurement. (10 Marks)
b) Explain the main types of data at the disposal of a researcher in the process of an investigation.
(10 Marks)
Question Five
a) Explain the following features of a research design. (10 Marks)
i) Sampling
ii)Observational
iii) Statistical
iv) Operational
b) What is the role of literature review in a research project? (10 Marks)

Research Methodology (Sunday) Question Paper

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