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International Marketing Question Paper

International Marketing

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2008

UNIVERSITY EXAMINATIONS: 2008/2009
SECOND YEAR STAGE 1 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 301: INTERNATIONAL MARKETING
DATE: DECEMBER 2008 TIME: 2 Hours
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a. (i) Outline the factors that International Marketers should consider when making product
design decisions. (8 Marks)
(ii) Define a product. (2 Marks)
b. (i) Give a brief history of International Law. (4 Marks)
(ii) Define International Law and state how it affects an International Marketer.
(6 Marks)
c. Identify and describe the different degrees of Economic Cooperation that international
Marketers should be aware of. (10 Marks)
QUESTION TWO
a. Describe the five major non-tariff barriers. (10 Marks)
b. Identify and describe five trade terms used in international contracts of sale.
(10 Marks)
QUESTION THREE
a. Outline the Formal Control Methods used in the International Marketing Management
Control. (4 Marks)
2
b. Describe the eight variables that influence control. (16 Marks)
QUESTION FOUR
a. Define an innovation and describe how it would be handled in International Marketing.
(5 Marks)
b. Outline stages a person goes through before adopting/purchasing anew product.
(10 Marks)
c. Define Nationalism and describe how it affects International Marketing.
(5 Marks)
QUESTION FIVE
a. When organizing international Marketing, outline three structures you would adopt
beyond the International Division. (10 Marks)
b. Identify and describe five sources of Market information. (10 Marks)

International Marketing Question Paper

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