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Co-Operative Management Question Paper

Co-Operative Management

Course:Cooperative Management

Institution: Machakos University question papers

Exam Year:2009

END TERM EXAM.

Time 2hrs.

INSTRUCTIONS:

2.Cheating is highly discouraged.

3.All questions carry equal marks.

1.(a) Distinguish between controllable and non controllable marketing variables.(5 marks)

(b) To what extend can marketing executives manipulate the controllable marketing variables.(15 marks)

2.Abuyer normally goes through a number of stages before purchasing a product,identify and explain the five stages of buyer-decision process.(20 marks)

3.(a) Explain the role of marketing in economic development.(10 marks)

(b) Define the following

1.culture

2.lifestyle

3.belief

4.consumer market

5.consumer dissatisfaction.(10 marks)

4.State and explain the five marketing philosophies.(20 marks)

5.(a) Differentiate between micro-environment elements giving two examples in each case.(8 marks)

(b) A co-operative society which deals with coffee intends to venture into the business of exporting coffee abroad;explain four micro-enviromental forces that the society should scan before undertaking this venture.(12 marks)

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