Marketing Supplies Question Paper

Marketing Supplies

Course:

Institution: Machakos University question papers

Exam Year:2009

END OF TERM EXAMS

Time:2 hours

INSTRUCTIONS

-Attempt all the questions.

-Cheating is highly discouraged.

1.(a) Explain five macro-environmental factors that affect marketing activities.(10 marks)

(b) Describe five micro-environmental factors affecting organizational marketing activities.(10 marks)

2.(a) Critically describe the marketing research process.(14 marks)

(b) (i) Give 3 advantages of secondary data.(3 marks)

(ii) State 3 disadvantages of primary data.(3 marks)

3.Explain why it is important to determine the social class of a marketer.(20 marks)

4.Discuss why marketing aims at customer satisfaction.(20 marks)

5.XYZ wishes to introduce a new product in its line of operations. Explain five sources of new product ideas that are available to the department.(20 marks)

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