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Public And Human Relations Question Paper

Public And Human Relations

Course:Diploma In Business Administration (Business Administration)

Institution: Machakos University question papers

Exam Year:2009

MACHAKOS TECHNICAL TRAINING INSTITUTE

PUBLIC & HUMAN RELATIONS

DIPLOMA IN BUSINESS ADMINISTRATION

YEAR ONE 1st TERM

INSTRUCTIONS

ANSWER ALL QUESTIONS

1.(a) What is a public.( 2 mks)

(b) Explain SIX duties of a Public Relations Officer.(12 mks)

(c) Differentiate Public Relations function from sales promotion functions.( 6 mks)

2.Explain in detail the relationship between a church and FIVE of its primary publics.( 20 mks)

3.(a) Explain EIGHT reasons why definitions of publics is very important in every public relations program of an organization.(16 mks)

(b) Explain the results of not defining publics in a Public Relations activity.(14 mks)

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