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Business Communication Skills Question Paper

Business Communication Skills

Course:Bachelor Of Science In Information Technology

Institution: Kca University question papers

Exam Year:2009

1
UNIVERSITY EXAMINATIONS: 2008/2009
FIRST YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE IN INFORMATION TECHNOLOGY
BIT 1108: BUSINESS COMMUNICATION SKILLS
DATE: AUGUST 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) As a student representative in Mashariki College, write a report on the effectiveness of downward
communication. (15 Marks)
b) John is about to make a presentation but is undecided on whether to use visuals or not. Using
relevant examples, explain the advantages. (10 Marks)
c) The letter as a means of communication seems to have survived despite various technological
innovations. What are the advantages of the letter? (5 Marks)
QUESTION TWO
a) Define the following terms
i) Organisation
ii) Communication model
(2 Marks)
b) Distinguish the following types of communication.
i) Formal vs informal communication
ii) Verbal vs non-verbal communication
iii) Corporate vs social communication
(6 Marks)
2
c) Write an e-mail to a friend explaining an effective reading strategy (12 Marks)
QUESTION THREE
a) Using illustrations explain the impact on a presentation, of various types of body language.
(10 Marks)
b) As a supervisor, write a letter to staff involved in field service, explaining to them benefits that the
organization accrues from effective external communication. (10 Marks)
QUESTION FOUR
a) Write an essay explaining the impact of IT in an institution of higher learning. (10 Marks)
b) i) What is public relations? (2 Marks)
ii) What types of written documents may a PR officer be required to write in the course of his
job? (5 Marks)
iii) With a context in mind,come up with other methods a PR officer may use to reach various
publics. (8 Marks)
QUESTION FIVE
a) ABC is a new company which requires expertise in coming up with the following :
i) The constituent parts of a letter head. Explain what these are. (7 Marks)
ii)The necessity of the following letter parts show this.
A) copy notation
B) subject heading
C) confidential notation (3 Marks)
b) Explain the following study techniques, showing in which contexts they can be used.
i) study reading
ii) Skimming
iii) Scanning
iv) Paraphrase
v) Summary (10 Marks)

Business Communication Skills Question Paper

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