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Bbt 2211 : Internet Commerce Question Paper

Bbt 2211 : Internet Commerce

Course:Bachelor Of Business Information Technology

Institution: Jomo Kenyatta University Of Agriculture And Technology question papers

Exam Year:2012

JOMO KENYATTA UNIVERSITY
OF
AGRICULTURE AND TECHNOLOGY

University Examinations 2013/2014

THIRD YEAR FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF BUSINESS INFORMATION TECHNOLOGY

BBT 2211 : INTERNET COMMERCE

DATE: AUGUST 2013 TIME: 2 HOURS

INSTRUCTIONS: ANSWER QUESTION ONE (COMPULSORY) AND
ANY OTHER TWO QUESTIONS.
______________________________________________________________________

QUESTION ONE (30 MARKS)

(a) Describe the fundamentals of wheelbarrow in E-commerce.
[8 marks]

(b) Describe the principles for designing the information architecture of the shopping cart and check out process. [8 marks]

(c) Describe four types of cyber attacks commonly used in contemporary society. [4 marks]

(d) Describe five factors to consider while designing a website.
[5 marks]

(e) Briefly explain five characteristics of successful E-payment methods. [5 marks]

QUESTION TWO (20 MARKS)

(a) Describe the following methods of E-payment over the internet, giving at least two examples of each:

(i) Electronic cards. [3 marks]
(ii) E-cash and innovative payment methods. [3 marks]
(iii) Global B2B payments. [3 marks]
(iv) Stored value cards. [3 marks]

(b) Briefly explain the components of a well functioning commercial website. [8 marks]

QUESTION THREE (20 MARKS)

(a) Discuss the three-tier architecture of E-commerce. [9 marks]

(b) Briefly explain the key elements that contribute to a successful business model in E-commerce. [8 marks]

(c) List three advantages of E-commerce. [3 marks]

QUESTION FOUR (20 MARKS)

(a) Briefly explain the features of internet commerce technology that has resulted in paradigm shift from the traditional business thinking. [7 marks]

(b) Briefly explain the features of marketing via the internet.
[3 marks]

(c) Discuss the impacts of E-commerce and internet on organizations and consumers. [10 marks]

QUESTION FIVE (20 MARKS)

(a) Discuss the following E-commerce business models, giving their benefits and limitations and where they can be applied:

(i) Virtual store front. [3 marks]
(ii) Market Aggregators. [4 marks]
(iii) E-procurement. [3 marks]

(b) Discuss the types of adverts used in the internet. [10 marks]

Bbt 2211 : Internet Commerce Question Paper

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