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Bit 2315/Bbt 2211: E-Commerce/T-Commerce Question Paper

Bit 2315/Bbt 2211: E-Commerce/T-Commerce

Course:Bachelor Of Supply Chain Management

Institution: Jomo Kenyatta University Of Agriculture And Technology question papers

Exam Year:2013

JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY
University Examinations 2012/2013
EXAMINATION FOR THE DEGREE OF BACHELOR OF BUSINESS INFORMATION TECHNOLOGY YEAR FOUR SEMESTER ONE, BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY STAGE THREE SEMESTER TWO, BACHELOR OF SUPPLY CHAIN MANAGEMENT YEAR THREE SEMESTER TWO

BIT 2315/BBT 2211: E-COMMERCE/T-COMMERCE

DATE: DECEMBER 2012 TIME: 2 HOURS

INSTRUCTIONS: ANSWER QUESTION (COMPULSORY) ONE AND ANY OTHER TWO QUESTIONS

QUESTION ONE [30 MARKS]

“Big and tall” Kenya a leading xxx size retail store offering clothes, shoes and accessories is moving online. You have been asked to provide some e-commerce consulting advice for the considering the client “big and tall” has several retail outlets strategically placed in the Kenyan provinces.

(a) Explain five unique features of e-ecommerce technology that would change “Big and Tall” structure in the retail business. [15 marks]
(b) Looking into the e-commerce business model, elaborate in detail how the move to online might lead to profit in e-commerce for big and tall considering the organizations revenue earning profit generation and proofing a superior on invested capital. [10 marks]
(c) Differentiate the big and tall a market space and a realistic market opportunity.[5marks]

QUESTION TWO [20 MARKS]

(a) Name the give stages in the buyer decision process and briefly describe the online and online marketing activities used to influence each. [10 marks]
(b) Using the web as well as traditional channels thereby creating competitive advantage for organizations by allowing them to charge higher prices for products and services than competitors can charge one of the strategies that an organization to establish this relationship is the organizations brand. Explain the term branding as per the market. Branding and branding strategies in e-commerce. [10 marks]

QUESTION THREE [20 MARKS]

(a) Define universalism, slippery slope, the social contract rule as they apply to ethics
[9 marks]
(b) Explain how trademark under intellectual property rights applies as well as meta tagging in e-commerce [6 marks]
(c) What is privacy? [5 marks]

QUESTION FOUR

(a) In e-commerce the service industry groups can be categorized into transaction brokers and hands-on service providers. Explain the difference between the two taking into consideration the knowledge and personalization (customization that the industry features).
[10 marks]
(b) Explain with an AID of an example the difference between a virtual merchant and a catalog merchant in online retailing. [10 marks]

QUESTION FIVE

(a) Outline the three key points of vulnerability in an e-commerce environment[3 marks]
(b) Explain how non-reputation applies from both the customer and the merchant in e-commerce security. [6 marks]
(c) What is credit card fraud? How is it a concern in e-commerce security and how can it be solved? [9 marks]
(d) Define a digital wallet. [2 marks]

Bit 2315/Bbt 2211: E-Commerce/T-Commerce Question Paper

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