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Mjac 712: Media House Management Question Paper

Mjac 712: Media House Management

Course:Masters In Journalism And Communication

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
EXAMINATION FOR THE AWARD OF
DEGREE OF MASTERS IN JOURNALISM AND COMMUNICATION

MJAC 712: MEDIA HOUSE MANAGEMENT

STREAMS: MJAC TIME: 3 HOURS

DAY/DATE: TUESDAY 6/8/2013 5.30PM – 8.30 PM

INSTRUCTIONS:

• Answer any Three Questions
• All Questions carry 20 Marks Each

QUESTION ONE

Discuss the management of the following genres of mass communication while outlining their distinct roles. [20 Marks]

(i) Newspaper
(ii) Radio
(iii) Television
(iv) Social media

QUESTION TWO

The success of devolution in Kenya under the constitution will depend to some extent on how community media is natured and managed. While outlining benefits of community media, explain possible management challenges often encountered in its management. [20 Marks]

QUESTION THREE

Nature of media ownership and source of media financing are sometimes seen to influence editorial direction. Discuss the extent to which this is true in the Kenyan media scene. Give relevant examples. [20 Marks]

QUESTION FOUR

Outline four key areas of media house management while explaining unique challenges encountered in managing each one of them. [20 Marks]

QUESTION FIVE

While demonstrating a clear understanding of media policy and media policy regulation, discuss how broadcast and print media are regulated in Kenya. [20 Marks]

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Mjac 712: Media House Management Question Paper

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