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Bens 121: Entrepreneurial Experience Question Paper

Bens 121: Entrepreneurial Experience

Course:Bachelor Of Entrepreneurship And Small Business Management

Institution: Chuka University question papers

Exam Year:2013

UNIVERSITY EXAMINATIONS
FIRST YEAR EXAMINATION FOR THE AWARD OF
DEGREE IN BACHELOR OF ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT

BENS 121: ENTREPRENEURIAL EXPERIENCE

STREAMS: BENS YIS2 TIME: 2 HOURS

DAY/DATE: WEDNESDAY 7/8/2013 11.30 AM- 1.30 PM

INSTRUCTIONS:

Answer Question ONE and any other TWO Questions

1. (a) In reference to any two external environmental factor, discuss how they affect and
influence business. [10 Marks]

(b) Discuss the characteristics of entrepreneurial ventures. [10 Marks]

(c) Explain what is involved with social entrepreneurship and the characteristics of a social entrepreneur. [10 Marks]

2. (a) Distinguish between creativity and innovation and describe the creative process. [12 Marks]

(b) Explain the benefit of innovation to the customer and to the business.
[8 Marks]

3. (a) Discuss various strategies that entrepreneurs can use to enter and operate in the international markets. [10 Marks

(b) State and explain at least five approaches in which ideas can be transformed into business opportunity through creativity. [10 Marks]

4. (a) Discuss challenges that are likely to face entrepreneurs while operating in the international markets and how they can be minimized. [11 Marks]

(b) Explain the importance of each of the following in business.

(i) Social networking [3 Marks]

(ii) Business ethics [3 Marks]

(iii) Social responsibility [3 Marks]
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Bens 121: Entrepreneurial Experience Question Paper

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