Get premium membership and access revision papers, questions with answers as well as video lessons.

Comm 105: Introduction To Mass Communication Question Paper

Comm 105: Introduction To Mass Communication

Course:Bachelor Of Arts In Communication Media

Institution: Chuka University question papers

Exam Year:2013

UNIVERSITY EXAMINATIONS
EXAMINATION FOR THE AWARD OF
DEGREE OF BACHELOR OF ARTS COMMUNICATION AND MEDIA

COMM 105: INTRODUCTION TO MASS COMMUNICATION

STREAMS: BA (COMM) TIME: 2 HOURS

DAY/DATE: WEDNESDAY 13/8/2013 8.30AM – 10.30 AM
INSTRUCTIONS:

• QUESTION ONE IS COMPULSORY
• ANSWER ANY THREE QUESTIONS

1. (a) Explain the difference between mass communication and human communication. [5 Marks]

(b) Analyze and evaluate the concentric circle model of communication in relation to Lasswell model of communication. [10 Marks]

(c) Why would mass communication be associated with a society’s economic revolution. [3 Marks]

(d) Analyze McLuhan’s global village idea in the 21c. [7 Marks]

2. Discuss and evaluate the future of

(a) Newspapers in Kenya. [8 Marks]

(b) Radio in Kenya. [7 Marks]

3. (a) Why is internet defined as a new and distinctive mass medium. [8 Marks]

(b) Evaluate the significance of blogs in the contemporary society. [7 Marks]

4. (a) Describe the implications of digital age for mass media. [8 Marks]

(b) Discuss the specific impact of technology on television broadcasting.
[7 Marks]

5. Discuss and evaluate the validity of below stated theories in the advent of new media

(i) Two-step theory [5 Marks]

(ii) Agenda setting theory [5 Marks]

(iii) The magic bullet theory [5 Marks]

______________________________________________________________________________

Comm 105: Introduction To Mass Communication Question Paper

More Question Papers

Popular Exams