Dplm 0121: Retail And Merchadise Management Question Paper

Dplm 0121: Retail And Merchadise Management

Course:Diploma In Procurement And Logistics

Institution: Chuka University question papers

Exam Year:2013

UNIVERSITY EXAMINATIONS
FIRST YEAR EXAMINATION FOR THE AWARD OF
DIPLOMA IN PROCUREMENT AND LOGISTICS MANAGEMENT

DPLM 0121: RETAIL AND MERCHADISE MANAGEMENT

STREAMS: DPLM YIS2 TIME: 2 HOURS

DAY/DATE: WEDNESDAY 7/8/2013 8.30 AM- 10.30 AM

INSTRUCTIONS:

1. (a) Discuss the importance of retailing to both supplier and consumer. [10 Marks]

(b) Discuss how the following automated shopping techniques enhances retailing

(i) Tele-shopping
(ii) Electronic point of sales
(iii) Electronic funds transfer
(iv) E – retailing
(v) Catalogue shopping

(c) Explain the three types of sales promotion strategies and explain how each enhances retailing. [10 Marks]

2. (a) With an aid of a diagram illustrate the distribution parameters and discuss any fire activities undertaken at each parameter. [10 Marks]

(b) Discuss any five requirements for choosing an ideal premises of merchandizing. [10 Marks]

3. (a) Using the five rights of purchasing discuss how they add value and promote retailing. [10 Marks]

(b) Discuss the ten C’s of supplier evaluation. [10 Marks]

4. (a) Discuss how purchasing ethics may promotes retail and merchandizing.
[10 Marks]
(b) Discuss any five major areas upon which a supplier may be appraised.
[10 Marks]

5. (a) Discuss the concept of buying sustainable goods and the benefits which accrues
from the buying sustainably. [10 Marks]

(b) Explain the following classification of sales promotion. [10 Marks]

(i) Consumer marked directed [3 Marks]

(ii) Trade market directed [3 Marks]

(iii) Business to business market directed. [4 Marks]

______________________________________________________________________________

📘 Access 10,000+ CBC Exams With Marking Schemes

Dplm 0121: Retail And Merchadise Management Question Paper

More Question Papers

Exams With Marking Schemes

End Term 3 Exams

Mid Term Exams

End Term 1 Exams

Opener Exams

Full Set Exams