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Aba 316: Research Methods In Business Question Paper

Aba 316: Research Methods In Business 

Course:Research Methods In Business

Institution: Maseno University question papers

Exam Year:2009



MASENO UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009

THIRD YEAR SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION WITH IT

ABA 316: RESEARCH METHODS IN BUSINESS

Date: 17th April, 2009 Time: 2.00p.m – 4.00p.m.


INSTRUCTIONS
Answer question ONE and any other two questions

Q1 a) Explain the meaning and purpose of research (15 Marks)
b) Outline five reasons that would make research relevant at different phases of business operation. (15 Marks)

Q2 Explain briefly the following terms used in research:
• Population
• Sample
• Dependent variable
• Independent variable
• Data
• Statistic
• Parameter
(20 Marks)
Q3 a) Describe the difference between a conceptual definition and an operational definition.
(10 Marks)
b) Differentiate between problem statement and purpose in a business survey. (10 Marks)

Q4 Identify sources of business literature and explain the role of literature review in a marketing research. (20 Marks)

Q5 Discuss reasons for having ethical observation in a business research.
(20 Marks)






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