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Comm253: Public Relations Communication Question Paper

Comm253: Public Relations Communication

Course:Bachelor Of Arts In Communication And Media

Institution: Kisii University question papers

Exam Year:2014

INSTRUCTIONS.
1. Do not write anything on this question paper.
2. Answer question ONE (compulsory) and any other two questions.

Question one.
(a) Citing examples, explain why and how PR (Public Relations) is usually confused with marketing. [5 marks]
(b) Fully discuss three types of publics of an organization and indicate their importance to an organization you know. [5 marks]
(c) Briefly indicate the role of each component of the public relations communication process. [10 marks]
(d) Choose any six publics of a public university and describe why the university''s public relation department should effectively communicate with them in a situation whereby the university is going through a very serious strike by members of the academic staff. [10 marks]

Question two.
Write short notes on the following: [20 marks]
(a) Public Relations.
(b) Internal Publics.
(c) Press Release.
(d) Press Conference.

Question three.
(a) Define the word "Publics" in your own words, giving relevant examples. Identify five publics of Kisii University. [10 marks]
(b) What is wrong to speak of addressing PR to the general public? [10 marks]

Question four.
Examine the reason why internal PR has increased in popularity in the last decade and evaluate techniques and strategy used to communicate within employees. Use examples to illustrate these. [20 marks]

Question five.
(a) Why are relationships with the press and broadcasting media central to public relation''s effectiveness? [10 marks]
(b) What are the significant roles of an organization''s Press Officer (or Media Relations Manager) and what challenges do they face? [10 marks]

Comm253: Public Relations Communication Question Paper

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