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Cmm 521: Business Research Methods Question Paper

Cmm 521: Business Research Methods

Course:Master Of Business Administration

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF ACCOUNTING AND FINANCE
MBA PROGRAMME
CMM 521: BUSINESS RESEARCH METHODS
Duration 3 hrs
Instructions: Answer ANY FOUR questions
Q1.
a) Explain why research is necessary for business.
b) Outline features that can make business research distinctive from research from other places.
c) What are the key differences between basic and applied research.
Q2. You have decided to search the literature to ‘try to come up with some research ideas in the areas of business’. Examine the steps you will use to achieve this goal.
Q3.
a) Identify the full variety of secondary and primary data.

b) Explain ways in which secondary data can be utilized to help answer research questions and meet objectives.

Q4. You are about to embark on a year long study of customer service training for sale assistants in two supermarket chains. The purpose of the research is to compare the way in which the training develops and its effectiveness.
a) Define a research design
b) What measures would you need to take in the research design stage to ensure the results are valid?
c) Identify the main threats to validity in research.
Q5. You are interested in doing some search on the interface between organizations and learning institutions.
a) Develop 3 research questions that may be appropriate.
b) Describe suitable sample techniques for such a study.
*END*

Cmm 521: Business Research Methods Question Paper

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