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Principles Of Marketing Question Paper

Principles Of Marketing

Course:Certificate Course In Management

Institution: Kenya Institute Of Management (Kim) question papers

Exam Year:2011

Certificate course in management

June 2012 Examination

Subject name: Principles of Marketing
Date: 6th June 2012

Time: 3 Hours

Instructions
1. Write your index number in the space provided in the answer booklet.
2. Answer any five questions
3. All questions carry equal marks
4. No writing should be done on this question paper
5. Candidates who break KIM examination rules and regulations or commit any malpractice will be Disqualified

1. Explain factors that a marketer should be concerned with in technological eminent
(10 marks)

b) Describe the five alternative concepts under which organizations design and carry out their marketing strategies (10 marks)

2.Explain social factors that occur in the surroundings of the buyer that do influence the buyer's behavior. (10 marks)

b) Describe the five steps of the marketing research process (10 marks)

3. Consumers purchase a large number and variety of goods. Discuss various classification of consumer products. (20 marks)

4. Explain five pricing objectives that can be pursued by any company. (10 marks)

b) A marketing channel performs the work of moving goods from producer to consumers . Explain five key functions performance by a marketing channel. (10 marks)

5. Direct marketing has become the fastest growing form of marketing. Explain the benefits of direct marketing to buyers. (10 marks)

b) Explain five form of direct marketing (10 marks)

6. Describe the four basic dimensions that must be accommodated by any modern marketing department. (10 marks)

b) Explain five form of direct marketing (10 marks)

7. Discuss five task of the product manager (10 marks)

b) Outline five contributions of marketing to the society. (10 marks)

Principles Of Marketing Question Paper

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