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Public Relations Question Paper

Public Relations

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR STAGE 3 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 207: PUBLIC RELATIONS
DATE: APRIL 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any other TWO Questions
QUESTION ONE
a. During the last four months your organization has been the subject of great media attention. The
chief executive called you to attend and address a board meeting on the reasons why the
organization is targeted by the media.
Make notes for your presentation to include;
i. Definition of press relations (2 Marks)
ii. Essential consideration in dealing with press (8 Marks)
iii. Principles of good press relations (7 Marks)
iv. Kinds of press events (6 Marks)
b. While it is advisable for any organization to have a qualified in- house public relations manager/
department, there can be a number of pitfalls. Briefly discuss? (7 Marks)
QUESTION TWO
“Public relations consist of all forms of planned communication, outward and inward, between an
organization and its publics for the purpose of achieving specific objectives concerning mutual
understanding”
i. Identify and explain seven objectives of public relations (14 Marks)
ii. State six forms of planned communication that public relations could effect (6 Marks)
2
QUESTION THREE
i. What in particular distinguishes propaganda from Public relations? (3 Marks)
ii. Outline five elements of an organizations corporate identity? (5 Marks)
iii. Give reasons why the publics of one organization may differ from those of another? (6 Marks)
iv. State and explain at least five qualities of a good public relations officer (6 Marks)
QUESTION FOUR
a. Explain the elements of the six- point planning PR model? (12 Marks)
b. Choose any one organization and list;
i. Four of its likely risks (4 Marks)
ii. Four of its unlikely risks (4 Marks)
QUESTION FIVE
a. Outline the factors to consider in choosing a Public Relations consultancy. (12 Marks)
b. Discuss ways in which the companies use to approve community relations? (8 Marks)

Public Relations Question Paper

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