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Hsc 2202: Introduction To Mass Media Question Paper

Hsc 2202: Introduction To Mass Media

Course:Degree Of Bachelor Of Mass Communications

Institution: Jomo Kenyatta University Of Agriculture And Technology question papers

Exam Year:2013

JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY
UNIVERSITY EXAMINATIONS 2012/2013
EXAMINATION FOR THE DEGREE OF BACHELOR OF MASS COMMUNICATIONS
HSC 2202: INTRODUCTION TO MASS MEDIA
DATE: APRIL 2013 TIME: 2 HOURS
INSTRUCTIONS: ANSWER QUESTION ONE AND ANY OTHER TWO
QUESTION ONE:
a) Using an example explain what is meant by the following terms as used in electronic media.
(i) Mass media
(ii) Print media
(iii) Broadcasting
(iv) Media ethics (8 marks)
b) Discuss the three main stages involved in the program production process (6 marks)
c) What do you understand by the term Electronic Media (4 marks)
d) There are several types of electronic media, state and explain the three main types of electronic media clearly stating the merits and demerits of each ( 12 marks)
QUESTION TWO
a) Discuss how electronic media has contributed to the agenda of national development ( 8 marks)
b) Since the mid-1990s, the internet has had a revolutionary impact on culture, commerce and communication.
(i) Describe the internet as a form of electronic media (4 marks)
(ii) Discuss three merits and three demerits of internet (8 marks)
QUESTION THREE
a) Recently the high court in Kenya Suspended the analogues TV broadcasting switch-off by the Communications Commission of Kenya (CCK) until after the march 2013 general elections.
(i) Explain any three advantages and three disadvantages of Digital TV. (6 marks)
(ii) Explain any two advantages and two disadvantages of Analogue TV (4 marks)
b) Explain five unethical behavior in broadcasting (12 marks)
QUESTION FOUR
a) Print media still has a strong foothold amongst readers although internet and television are still a popular medium. Discuss five advantages and five disadvantages of using the print media.
(10 marks)
b) In today’s world, electronic media has played a significant role socially. Outline these roles using relevant examples. (10 marks)

Hsc 2202: Introduction To Mass Media Question Paper

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