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Bmit 326: E-Commerce Year 2009 Question Paper
Bmit 326: E-Commerce Year 2009
Course:Bachelor Of Business Management And Information Technology
Institution: Kabarak University question papers
Exam Year:2009
KABARAK UNIVERSITY EXAMINATIONS
2008/2009 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF BUSINESS MANAGEMENT & INFORMATION TECHNOLOGY
COURSE CODE: BMIT 326
COURSE TITLE: E - COMMERCE
STREAM: Y3S2
INSTRUCTIONS:
Answer all Questions in SECTION I and any other TWO in SECTION II
SECTION I:
Question One: [40 Marks]
a) Define the following terms as used in e-business.
i. E-commerce [1 Marks]
ii. Outsourcing [1 Marks]
iii. Pricing [1 Marks]
iv. Encryption [1 Marks]
v. Decryption [1 Marks]
vi. Localization. [1 Mark]
b) Explain any four factors considered when applying prices to purchases or sales
orders. [4 Marks]
c) Cost reduction method is adopted to reduce waste and expenses in operations. How can
an e-business firm benefit from this cost reduction program?
[6 Marks]
d) Eyesoft Technologies Ltd, which specializes in IT solutions has recently resolved to use
electronic checks rather than paper checks. Describe the influencing factors that have
led to this change. [6 Marks]
e) Many businesses have turned to doing business over the internet but still there are
limitations to it. List and explain any four non-technical ones.
[4 Marks]
f) Describe how electronic business can lower costs in a manufacturing company.
[5 Marks]
g) Describe the motivating factors that have influenced the movement to e-payment as
compared to traditional payment instruments. [4 Marks]
h) Order tracking is done with the help of order tracking software. Explain how the order
entry software can help you. [5 Marks]Page 3 of 3
SECTION II
Question Two: [30 Marks]
a) Describe the features of Secure electronic Transactions in E-business. [6 Marks]
b) The consumer assisted and at times cheered by the press and politicians can exert
considerable influence in the development of payment systems. Describe the key
issues associated with payment systems. [6 Marks]
c) State and explain the critical success factors that make e-commerce work in any
industry. [8 Marks]
d) Banner ads use both graphics and text. With that in mind, how can you craft an effective
banner ad? [6Marks]
e) Describe any four elements of encryption technology [4 Marks]
Question Three: [30 Marks]
a) Explain how data encryption/decryption process works with an example.
[5.5 Marks]
b) Usability analysis can help to tell you which part of your page user’s view first, how
long they stay and where they go next. How beneficial is it? [6 Marks]
c) Describe the three types of product promotions methods used by businesses with
examples in each. [4.5 Marks]
d) E-commerce can be kept error free. Discuss. [6 Marks]
e) Discuss how e-business can build consumer confidence in the global electronic
marketplace by working to ensure that consumers are just as safe when shopping online
as when shopping offline-no matter where they live or where the company they do
business with is based. [8 Marks]
Question Four: [30 Marks]
a) Describe the benefits of internet marketing as compared to traditional marketing
strategies. [6 Marks]
b) Explain the Four Ps elements of a marketing mix. [6 Marks]
c) Discuss how an organization that outsource realizes. [6 Marks]
d) For a business to be termed as “consumer-friendly” for international e-commerce it
should adhere to certain guidelines. Explain any 8 of them. [8 Marks]
e) List and explain the barriers to implementation of electronic data interchange (EDI)
[4 Marks]
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