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Comm 263: Print Media Question Paper

Comm 263: Print Media

Course:Bachelor Of Arts In Communication Media

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
SECOND YEAR EXAMINATION FOR THE AWARD OF
DEGREE OF BACHELOR OF ARTS COMMUNICATION AND MEDIA

COMM 263: PRINT MEDIA

STREAMS: BA (COMM) Y2S2 TIME: 2 HOURS

DAY/DATE: MONDAY 12/8/2013 2.30PM – 4.30 PM

INSTRUCTIONS:

• Attempt Four Questions in all
• Questions One is Compulsory

SECTION A: 25 MARKS

1. (a) List and describe five categories of print media. [5 Marks]

(b) Rewrite the following sentences correcting the style errors. Use the standard stylebook for journalists.

(i) The meeting is scheduled for September 20, 2013.
(ii) The construction project proposed by the University has a price tag
$2,293, 467.23.
(iii) He jumped 12 feet and three-eighths inches for university record.

(iv) Please address this letter to Miss Taunya Mallory at 101 west California Street, Minneapolis, Minnesota.
(v) Chair of the chemistry department and women’s soccer coach Dr. James McGahan. [20 Marks]

(c) Rewrite the quotations below punctuating them correctly. [10 Marks]

(a) “We feel the need to speak out rather than lose our open campus privileges, he said.
(b) Governor Marcos Martino said, the city is having its best year ever.
(c) She said my goal is to graduate and get a good job.
(d) What was I supposed to do. he asked?
(e) Johnson said he was feeling much better but that he was “the sorest he had felt
after a game” [10 Marks]

SECTION B: 45 MARKS

2. The introduction (lead) can pay a crucial part in grabbing the attention of the reader. Write an introduction to the following events.

(i) A £400m aid programme for your country
(ii) A rescue from a burning house
(iii) This year’s national budget
(iv) The university cultural week
(v) The newly appointed faculty dean.

3. Lurking in many interviews is a hidden story. What do you understand by this statement and how can you identify a hidden story in an interview? [15 Marks]

4. Analyse the appropriate structure followed when writing an arts review for your newspaper. [15 Marks]

5. “Some journalists openly argue against the idea of objectivity saying there is no such a thing. Some have wiped it off the list of principles of news writing saying only a machine can be objective but may be even a machine cannot since it only reproduces what it was set to” (Mukokoma, 2003)
Using relevant examples from Kenya’s media, Discuss the statement above.
[15 Marks]

Comm 263: Print Media Question Paper

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