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Mjac 730: Corporate Communication And Public Relations Management Question Paper

Mjac 730: Corporate Communication And Public Relations Management

Course:Masters In Journalism And Communication

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
EXAMINATION FOR THE AWARD OF
DEGREE OF MASTERS IN JOURNALISM AND COMMUNICATION

MJAC 730: CORPORATE COMMUNICATION AND PUBLIC RELATIONS
MANAGEMENT

STREAMS: MJAC TIME: 3 HOURS

DAY/DATE: MONDAY 12/8/2013 5.30PM – 8.30 PM

INSTRUCTIONS:

1. Answer any Three Questions
2. All Questions Carry 20 Marks.

QUESTION ONE

While demonstrating your understanding of corporate communication and Public Relations, discuss the emergence of corporate communications from 1960’s and how functionally it is different from Public Relations.

QUESTION TWO

With reference to the seven established traditions of communication theory, explain how communication theory adds value to the practice of corporate communication.

QUESTION THREE

You have been hired as a corporate communications consultant in an organization eager to establish a competitive corporate communications. How would you go about setting up this strategic communications strategy?

QUESTION FOUR

Often times, it is said there is “no love lost” between Public Relations and Mass Media in their uneasy interdependence.” Discuss with examples.
QUESTION FIVE

The practice of corporate communication continues to be haunted by ethical challenges which as its predecessor, PR. With exemplifications, discuss how this is encountered in Kenya while suggesting viable solutions.

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Mjac 730: Corporate Communication And Public Relations Management Question Paper

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