Comm 473: Communication And Ethics Question Paper

Comm 473: Communication And Ethics

Course:Bachelor Of Communication And Journalism

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
FOURTH YEAR EXAMINATIONS FOR THE AWARD OF DEGREE IN COMMUNICATION AND MEDIA
COMM 473: COMMUNICATION AND ETHICS
STREAMS: B.A (COMM) Y4S2 TIME: 2 HOURS
DAY/DATE: WEDNESDAY 24/4/2013 8.30 AM – 10.30 AM
INSTRUCTIONS:

ATTEMPT FOUR QUESTIONS IN ALL
QUESTION ONE IS COMPULSORY

SECTION A: 25 MARKS

1. (a) Distinguish between morality and ethics. [5 Marks]

(b) What do you understand by the following ethical principles?

(i) Virtue and golden mean
(ii) The categorical imperative
(iii) The principle of utility
(iv) The veil of ignorance [20 Marks]

SECTION B: 45 MARKS

2. List and explain five ethical issues which reporters face on a regular basis. [15 Marks]

3. Discuss the role played by media council of Kenya in enforcing ethics. [15 Marks]

4. Critically analyse why there has been a move towards tabloidization. [15 Marks]
5. Aristotle suggested that ethical behavior arises from a golden mean . What does this mean for public Relations practitioners and striking a balance between lying and teaching the truth? [15 Marks]

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