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Mbad 792: Global Strategic Management Question Paper

Mbad 792: Global Strategic Management

Course:Masters Of Business Administration

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
SECOND YEAR EXAMINATIONS FOR THE AWARD OF
DEGREE OF MASTERS IN BUSINESS ADMINISTRATION
MBAD 792: GLOBAL STRATEGIC MANAGEMENT
STREAMS: MBAD Y2 TIME: 2 HOURS
DAY/DATE: WEDNESDAY24/4/2013 5.30 PM – 8.30 PM
INSTRUCTIONS:

• Answer Question ONE and any other FOUR Questions
• Do not write anything on the Question Paper

1. The management of Ndagani International Dealers Association has asked you to introduce the concepts of Global Business Strategy to their senior managers by explaining to them the following:-

(a) The possible management orientations in global markets. [6 Marks]

(b) Non tariff barriers used in global markets. [5 Marks]

(c) The meaning of an alliance and the factors that would influence the performance
of alliances. [9 Marks]

(d) The advantages enjoyed by first movers in a foreign market. [5 Marks]

(e) The meaning of transfer pricing and the alternative approaches to transfer pricing. [5 Marks]

(f) The factors that would favour global standardization. [5 Marks]

(g) the types of synergies that influence both strategic thinking and organizational
health of the company. [5 Marks]

2. You have been invited by the Kenya Exports Authority to address a meeting of key business executives from the East African Region gathered in Nairobi and explain to them the following:

(a) The possible pricing strategies in global markets. [9 Marks]

(b) The broad categories of services in global markets. [6 Marks]

3. Global Links Ltd has sought your expertise in preparing their senior management for expansion into the international market by explaining the following:-

(a) The factors a company has to consider before setting production facilities in any
foreign country. [10 Marks]

(b) The challenges of personal selling in global marketing. [5 Marks]

4. A group of local investors intends to expand into global markets. Explain to them the following:

(a) The meaning of acquisitions and the available categories of acquisitions.
[5 Marks]

(b) The strategic measures of dealing with grey markets. [10 Marks]

5. Using your recently acquired skills in global business strategy, explain the following :

(a) The possible ways of entering new markets. [10 Marks]

(b) The factors which affect the performance of strategic alliances. [5 Marks]

6. Facilitate a Global Strategic Seminar by explaining the following to the participants:

(a) The success factors for global strategy [8 Marks]

(b) The characteristics of different strategy making models. [7 Marks]

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Mbad 792: Global Strategic Management Question Paper

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