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Dplm 0121: Retail &Amp; Merchandise Management Question Paper

Dplm 0121: Retail &Amp; Merchandise Management

Course:Diploma In Procurement & Logistics Management

Institution: Chuka University question papers

Exam Year:2012

CHUKA UNIVERSITY

COLLEGE

UNIVERSITY EXAMINATIONS

EXAMINATION FOR THE AWARD OF
DIPLOMA IN PROCUREMENT & LOGISTICS MANAGEMENT

DPLM 0121: RETAIL & MERCHANDISE MANAGEMENT

STREAMS: DIP. (PROCUREMENT) TIME: 2 HOURS
DAY/DATE: TUESDAY 11/12/2012 2.30 P.M – 4.30 P.M.
INSTRUCTIONS:

Answer question One and any other two questions.
Do not write on the question paper.

Question One: (Compulsory)

(a) Discuss the contribution of retailing to the economy. [10 marks]

(b) What do you consider to be the most appropriate ways of classifying retailers and why?
[8 marks]
(c) What are the limitations of retailing via the internet? [5 marks]

(d) Explain benefits of supply chain management to retailers. [7 marks]

Question Two:

(a) In channel selection, both suppliers and retailers usually take four key factors into consideration. Briefly explain the role of each of the factors. [8 marks]

(b) Retailers are one of the most significant types of intermediary. Discuss ways in which the retailing function adds value to the merchandise. [12 marks]

Question Three:

The business environment provides an arena in which retailers operate. Discuss the major elements and trends within the retail environment that retailers need to understand and monitor.
[20 marks]
Question Four:

(a) Explain how Porter’s five forces analysis can help a retailer to understand the impact of industry competition on the firms’ performance. [12 marks]

(b) Identify and explain ways in which retailers use the differentiation strategy. [8 marks]

Question Five:

You have recently been appointed as the sales manager of Makupolo retailers. You are required to explain the following concepts to a group of manager of various departments.

(a) Retail and merchandise management. [5 marks]

(b) Internal budget control. [5 marks]

(c) Retail industry’s major challenges. [5 marks]

(d) Supply chain management. [5 marks]

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Dplm 0121: Retail &Amp; Merchandise Management Question Paper

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