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Cmm 414: Strategic Management Question Paper

Cmm 414: Strategic Management

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2011

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2011 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMM 414: STRATEGIC MANAGEMENT
Duration 2 hrs
Instructions: Answer Question one and ANY OTHER TWO questions.
Q1.
a) Explain whether the concept of strategy is of any value to Kenya’s public sector. (10 marks)
b) Critically discuss the appropriateness of SWOT analysis as a tool of strategic analysis and choice. (10 marks)
c) Distinguish between vision, mission, core values and strategic ojectives of an organization. (10 marks)
Q2.
a) Raptec plastics has a highly formalized and centralized structure. Raptec is facing intense competition as new entrants are entering the plastics business and are competing both on price and distinctiveness of products. Raptec is therefore considering either low cost strategy or a differentiation strategy. Explain how a highly formalized and centralized structure may affect Raptec’s ability to use either of the two strategies. (10 marks)
b) Citing examples where appropriate, discuss how the external environment influences the operations of an organization. (10 marks)
Q3.
a) When implementing strategy, it is important that the strategy be operationalized. What may happen to an organization where such operationalization has not been adequately done? (10 marks)
b) “Strategy follows structure rather than vice versa”. Build an argument for and/or against this statement (10 marks)
Q4. Discuss the following views on strategy development
a) Rational-analytical view
b) Power – behavioral view
c) Logical incrementalism view
d) Visionary view
e) Natural selection view (20 marks)
*END*

Cmm 414: Strategic Management Question Paper

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